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2024
Website Development
3 weeks timeline

Dove Landscaping

Landscaping & Outdoor Services • Edmonton, Alberta

View Live Website

Modern website design increased lead generation by 150% and reduced bounce rate by 65%

Transforming an outdated website into a lead-generating machine in just 3 weeks

Project Impact

150%
Increase in Lead Generation
Monthly contact form submissions and phone calls
65%
Bounce Rate Reduction
Users staying longer and engaging with content
3.2x
Mobile Conversion Improvement
Mobile users converting to leads
40%
Faster Page Load Speed
Improved user experience and SEO rankings

The Problem

Understanding the challenges facing Dove Landscaping's digital presence

Critical Issues Identified:

Poor Mobile Experience: 68% of visitors were on mobile, but the site wasn't optimized
High Bounce Rate: 78% of visitors left within seconds due to slow loading and confusing navigation
Hidden Contact Options: Contact forms were buried, making it hard for customers to get quotes
Outdated Design: The website didn't reflect the quality of their landscaping work

Business Impact:

12
Average monthly leads
Far below industry potential
78%
Bounce rate
Visitors leaving immediately

Our Solution

A comprehensive website redesign focused on mobile experience and lead generation

1
Week 1

Discovery & Analysis

Comprehensive audit of existing website and competitor analysis

Technical performance audit
User experience analysis
Competitor benchmarking
Local SEO assessment
2
Week 2

Design & Strategy

Mobile-first design with focus on lead generation optimization

Mobile-first responsive design
Lead generation strategy
Content optimization plan
User journey mapping
3
Week 3

Development & Launch

Development, testing, and successful launch with monitoring

Fully responsive website
Performance optimization
SEO implementation
Analytics setup & training

Before vs. After

Measurable improvements across all key performance indicators

User Experience
Before:
Confusing navigation, poor mobile experience, outdated design
After:
Intuitive navigation, mobile-first design, modern professional look
Performance
Before:
Slow loading times (4.2s average), high bounce rate (78%)
After:
Fast loading (2.5s average), reduced bounce rate (43%)
Lead Generation
Before:
Hidden contact forms, unclear call-to-actions, 12 leads/month
After:
Prominent contact options, clear CTAs, 30+ leads/month
Content Strategy
Before:
Generic content, no service differentiation, poor SEO
After:
Service-focused content, local SEO optimization, clear value propositions

Technical Implementation

Modern technologies and best practices for optimal performance

Technologies Used

Next.js 15
React
TypeScript
Tailwind CSS
Google Analytics
Schema Markup
Optimized Images
Fast CDN

Key Features Implemented

Mobile-first responsive design
Fast loading optimization
Lead capture forms on every page
Local SEO optimization
Service showcase galleries
Customer testimonials section

Measurable Results in 3 Weeks

30+
Monthly leads generated
Up from 12 leads per month
43%
New bounce rate
Down from 78% bounce rate

"The new website has completely transformed our business. We're getting more quality leads than ever before, and customers constantly compliment the professional design."

Yvan.K, Owner
Dove Landscaping
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